Proctor and Gamble Essay -- Business Marketing Market Essays

Proctor and Gamble This paper will describe the four elements of the marketing mix (product, place, price, promotion). In addition, it will describe how each element is implemented within a specific organization and how the four elements relate to that organizations marketing strategy. The company used in this example is both a product and service driven company and is in business for profit. The company chosen to demonstrate the marketing mix has been a leader in the industry for many years as well as an innovator in product advertising design. Starting out as a soap and candle manufacturer, more than earned their place in the market place. The company is Proctor and Gamble (P&R) and their earliest beginnings are rooted in strong family tradition and humility from the early 1800s. The Proctor and Gamble of today is far different than the founding company operating in a global marketplace, in 140 countries, distributing their products and services to consumers two billion times a day. With such meager beginnings and at the time of inception, their product was needless to say, unpopular. Soap in the early part of the nineteenth century was not on the priority list for consumers to spend their monies on. P&G depended heavily on their candle making but as the light bulb became more popular they quickly realized that candles had become a thing of the past and quickly turned their attentions to the soap business. With a few governmental contracts and some investors, t...

Being a Good Friend

Mean Girls Friends are very important because your life would be miserable without them. You need people to talk to sometimes. Sometimes when you’re lonely you just need a friend. Friends are there for you, they need you and you need them. Friends make your life enjoyable. Going behind someone’s back is very wrong and happens at Peters Township sometimes. It can ruin friendships if people find out about their friends doing such a thing.You can lose other friends and people may not like you if they found out what you did. When new kids come to school they don’t really fit in. We need to help them fit in and make new friends. New students usually don’t have any friends before they get to a new school. When a new student arrives we should make them feel welcome and have a day to know them. If you’re getting bullied all you have to do is bring a baseball bat to school.Then hit the people bullying you with it. They won’t bully you anymore. You cou ld tell a teacher instead, but I support the baseball bat idea. To maintain a healthy relationship you have to be honest, respectful, and nice. If you’re not honest they can’t trust you. You have to respect them and they will respect you. If you’re not nice they won’t want to be friends with you. You need to do a lot of things to have a healthy relationship, but there easy and simple things.

World War Ii - Conflic in the Pacific and East Asia

THE WAR IN THE PACIFIC AND EAST ASIA: JAPAN ON THE OFFENSIVE: 1941-42 When the nations of Western Europe became embroiled in World War II, Japan began to expand into the Southeast Asian colonies of the European powers. After the United States retaliated with economic sanctions, Japan planned a concerted attack on the American naval base at Pearl Harbour, Hawaii, and other Pacific and Asian targets. For a time Japan was master of the central and western Pacific and East Asia. Japanese Expansion and U.S. Response: 1940-41 Japans invasion of Manchuria in 1931 and its subsequent full- scale assault against China in 1937 brought expressions of disapproval from the†¦show more content†¦Surprise Attack on Pearl Harbour In late 1941 more than 75 U.S. warships--including battleships, cruisers, destroyers, submarines, and auxiliaries--were based at this Gibraltar of the Pacific. All U.S. aircraft carriers were elsewhere. On November 26 a Japanese task force, consisting of 6 carriers, 2 battleships, 3 cruisers, and several destroyers and tankers under command of Vice Adm. Chuichi Nagumo, departed in secret from the Kuril Islands. Observing radio silence, it reached a launching point at 6 AM, December 7. At 7:50 AM, the first wave of Japanese planes struck Pearl Harbour, bombarding airfields and battleships moored at the concrete quays. A second wave followed. The surprise attack was over before 10 AM. The results were devastating; 18 U.S. ships were hit, and more than 200 aircraft destroyed or damaged. The battleship Arizona was a total wreck; the West Virginia and California were sunk; and the Nevada was heavily damaged. Approximately 2,400 Americans were killed, 1,300 wounded, and 1,000 missing. Japanese losses were fewer than 100 casualties, 29 planes, and 5 midget submarines. The Japanese scored a brilliant tactical victory, apparently crippling U.S. naval power in the Pacific. The attack was, however, a colossal political and psychological blunder, for it mobilised U.S. public opinion against the Japanese and served as the catalyst that brought the United States into the war. December 7, 1941, said President Franklin D.